You know how you're in the grocery store and you hear a song like "Runaround Sue" or "California Girls" piped in over the PA and you think to yourself, "they're playing oldies to appeal to my mom and all the other middle aged people who shop here, so they'll be all nostalgic for their youth and buy more frozen asparagus or whatever"? You know how you get to feel all superior because get to avoid that kind of musical manipulation because the grocery store isn't really targeting your demographic because you're not old enough?
So yesterday I was at Whole Foods reaching for a can of tomato paste, and "Please Do Not Go" by the Violent Femmes comes on over the loudspeaker. And I start singing along. And then I stop dead. Because I suddenly realize that my beloved Violent Femmes are now the Beach Boys and "Please Do Not Go" is now "California Girls." And I'm the demographic that Whole Foods is trying to ply with warm fuzzy nostalgia so I buy more frozen asparagus.
When did I get so old?
On Raising a Perfect Black Boy
2 years ago